Cinema 4D, After Effects
Ripple is a cryptocurrency marketing itself as the next global decentralized financial solution. Ripple Swell is a community convention bringing together guest speakers to discuss tech and financial issues surrounding crypto currency. As the event was also being streamed, the 40-second film would serve as a conference title for delegates attending online. Branding for the 2022 event was centered around a stylized map of the London boroughs and an abstraction of the Greater London area. We developed a kinetic motion style that leveraged the shapes of these boroughs in line with the visual identity of this year’s conference.